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For pupils for the PR-management faculty: PR-text and popular features of composing image materials

For pupils for the PR-management faculty: PR-text and popular features of composing image materials Composing of PR-texts is surrounded by so misconceptions that are many an individual unprepared can get into a trance through the abundance of wrong interpretations, examples and definitions. Why don’t we just explain and clearly operate with principles and imagine the peculiarities for the PR-text as well as its main purpose. Advertising is the process of developing an image that is certain specific social teams. Image could be created for anything: items, services, companies, characters an such like. Correctly, RP (image) texts – this device could be the development of the image that is specificimage) among visitors. The idea of “PR text” Most frequently when making PR-texts, it’s required to identify positive images (stability, dependability, simpleness, quality, etc.), but there is however also a so-called “black PR”, when a particular negative image is created. The difference that is main PR articles and marketing texts is the fact that there’s absolutely no direct advertising in good image material. The essential difference between PR articles and offering texts is that you aren’t likely to offer such a thing to people and don’t call for sale after all. Let us fix: PR-articles – battle for recognition and image Advertising articles – a clear marketing component, but not always having an appeal for purchasing Sales texts – direct selling having an appeal to buy So now you already know just how PR texts differ from other forms of content, and consequently invite you to read further. PR-text and its particular features Writing of image articles implies observance of a number of conditions, without which the material should be expected to fail: Public Relations articles must always be written in a language that is competent understandable towards the market. The language for the article is clear to those individuals on...